Hiro Rodriguez

Examiner
DISC Type : cs

Executive Director of the Advocacy Center at U.S. Department of Commerce

Washington, District of Columbia, United States

Overview

A results-driven leader focused on helping U. S. companies succeed in global markets. His experience includes leading DocuSigns international expansion and IPO, scaling a startups revenue to eight figures, and now directing U. S. government advocacy for international business. He holds a B. S. from the University of San Diego.

His unique experience includes orchestrating the procurement of over 1. 2 billion units of PPE for the United States while at the Department of State.

Personality Overview

Unexpressive

Late Adopter

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Global Expansion
Helps businesses expand globally, drawing from experience leading DocuSign’s international growth and his current government advocacy role.
U. S. Competitiveness
Dedicated to strengthening U. S. economic leadership by helping American companies win overseas, supporting domestic job growth and local economies.
Go-to-Market Strategy
Proven experience building and scaling go-to-market organizations from pre-revenue to eight-figures in bookings, overseeing sales, marketing, and customer success.

Media Appearances

Breakfast Roundtable with Mr. Hiro Rodriguez, Executive Director, Advocacy Center, U.S. Department of Commerce. Featured in BCIU (Zoho Backstage)

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USTBC Roundtable with Executive Director of the Advocacy Center, U.S. Department of Commerce. Featured in U.S.-Turkey Business Council (USTBC)

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Work History

4-2025
Executive Director of the Advocacy Center at U.S. Department of Commerce
10-2023 - 4-2025
Chief Business Officer at Krach Institute for Tech Diplomacy at Purdue
2020 - 2023
Chief Revenue Officer at Prefect
2019 - 2020
Chief Business Officer / Sr. Advisor to the Under Secretary of State at U.S. Department of State
2015 - 2019
Chief of Staff to the CEO & Chairman of the Board / Director of Executive Engagement at DocuSign

Education

Bachelor of Science (B.S.) from University of San Diego
Strategic Negotiations: Dealmaking for the Long Term from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Executive Director of the Advocacy Center at U.S. Department of Commerce
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Insights For Selling To Hiro

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hiro is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Hiro

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Hiro move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Hiro take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Hiro

Personality Compatibility


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