Holly Dedman

Critic
DISC Type : C

Director, New Business and Marketing at VCCP

London, England, United Kingdom

Overview

Holly Dedman serves as the Director of New Business and Marketing at VCCP Group, where she has been for over 15 years. A University of Bristol graduate, she was recently part of the team that launched VCCP Roar, a communications powerhouse focused on how brands earn influence.


After 15 years with VCCP, she was instrumental in launching the groups new earned influence agency, VCCP Roar.

Personality Overview

Precise

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Earning Influence
Was a key part of launching VCCP Roar, a communications and marketing agency specifically designed to challenge how influence is earned for brands.
Challenger Brands
Promotes her company's vodcast, "The Challenger Series, " which analyzes how various brands, from music artists to consumer goods, build their identity and market presence.
Media Engagement
Organizes panels with editorial directors from major publications like Fortune to explore the new rules of how brands should engage with newsrooms.

Media Appearances

Holly has no verified media appearances

Work History

12-2024
Director, New Business and Marketing at VCCP
5-2021
Director at Good Relations
2-2015 - 2-2016
Account Director and Head of Marketing at Good Relations
3-2012 - 2-2015
Senior Account Manager at Good Relations
4-2011 - 3-2012
Senior Account Executive at Good Relations

Education

4-2021 - 7-2021
Marketing from MiniMBA
2004 - 2008
2:1 from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, New Business and Marketing at VCCP
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Holly

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Holly take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Holly

Personality Compatibility


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