Holly Durn

Visionary
DISC Type : Ds

Partnerships Consultant at Women in Tech SEO

United Kingdom

Overview

Holly is a business development leader with over 15 years of experience in the software and media industries, specializing in SaaS for the last decade. As Head of Business Development at Pi Datametrics, she focuses on the retail sector and is described by colleagues as diligent and highly target-driven.

While specific personal hobbies are not detailed, Holly shows a keen professional interest in the digital marketing agency landscape, following several key players in the space. She appears to value a positive and energetic team culture, actively celebrating company successes and events online.

She is a creative thinker who is never afraid to approach the C-Suite, tackle aggressive targets, or make a cold call.

Personality Overview

Fast But Thoughtful

Early Adopter

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

SEO Performance
Her role at Pi Datametrics and posts about industry leaderboard data indicate a strong focus on using SEO to gain a competitive edge and increase share of voice.
SaaS Sales Strategy
With over 10 years of experience in SaaS, she is focused on delivering new business opportunities and implementing winning business development campaigns.
Retail eCommerce
Holly identifies as a retail specialist and tracks the performance of major e-commerce brands, particularly around key events like Black Friday.

Media Appearances

Holly has no verified media appearances

Work History

1-2026 - 3-2026
Partnerships Consultant at Women in Tech SEO
10-2025
New Business Development Consultant at METANOIA
9-2025
New Business Consultant at BureauHD
6-2011 - 9-2025
Head Of Global Business Development at Pi Datametrics
2-2008 - 5-2011
Head of New Business, PR & Marketing at Artillerystudio

Education

Executive Personal Assistant from Baumann Enterprises
Bachelor of Journalism from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Partnerships Consultant at Women in Tech SEO
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Holly

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Holly take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Holly

Personality Compatibility


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