Holly Elizabeth

Examiner
DISC Type : sc

Executive Director at Astoro

Washington, District of Columbia, United States

Overview

Holly is the VP of Business Development at MeasuredRisk, specializing in enterprise sales for risk mitigation and cybersecurity technology. A Juniata College graduate, she has proven success developing GTM strategies and building sales teams for startups. Colleagues describe her as a "fantastic" advocate for customer needs.

She was a foundational team member at MeasuredRisk, the worlds first and only company to analyze organizational risk through the lens of longevity.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Supply Chain Risk
Her recent posts emphasize that the most damaging disruptions often come from dependencies buried deep in the supply chain, not just primary suppliers.
Decision Intelligence
Her professional focus is on using AI-powered, real-time intelligence to help executives mitigate risk and fortify business relationships.
Go-to-Market Strategy
At a previous high-growth startup, she was responsible for developing the GTM strategy and building the company's first sales team from the ground up.

Media Appearances

Holly has no verified media appearances

Work History

9-2025
Executive Director at Astoro
8-2016
VP, Business Development at MeasuredRisk
8-2010 - 8-2014
Strategic Account Manager at Ziften Technologies

Education

B.S. from Juniata College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Executive Director at Astoro
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Holly

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Holly take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Holly

Personality Compatibility


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