Holly Formosa

Trailblazer
DISC Type : DI

Principle Consultant at Holly Formosa Consulting

Greater Melbourne Area, Australia

Overview

Holly Formosa is a strategic marketing consultant and business advisor specializing in the food, wine, tourism, and hospitality sectors. She is known for her 4-Step Growth Process and hosts "The Growth Edit" podcast. Colleagues describe her as energetic, passionate, and dedicated, with a strong ability to build relationships and deliver results.

Personality Overview

Charismatic

Achievement-Oriented

Values Relationships

They are charming and can persuade others to support their decisions.  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

Growth Marketing
Her consultancy is centered around a proprietary "4-Step Growth Process" designed to help businesses in her niche achieve sustainable growth and visibility.
Food & Wine Industry
With a WSET Level 2 qualification and extensive experience with wineries and restaurants, this is her core professional focus and personal passion.
Tourism Strategy
She has led major tourism initiatives, including a $2 million project for Wine Victoria, and frequently discusses tourism trends on her podcast.

Media Appearances

The Foundation – Buchalter Newsletter (May 2025) – Featuring Holly Formosa, Principal Consultant, Holly Formosa Consulting. Featured in Buchalter

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Los Angeles CRE State of the Market Conference – Speaker Holly Formosa (Principal Consultant, Holly Formosa Consulting). Featured in Bisnow

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Holly Formosa Consulting – Official Site. Featured in hollyformosa.com

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Work History

10-2024
Principle Consultant at Holly Formosa Consulting
1-2021 - 9-2024
Head of Marketing & Wine Club at All Saints Estate
12-2018 - 5-2020
Five Pillars Project Brand Manager - Visit Victoria + Wine Victoria at Visit Victoria
7-2017 - 12-2018
Marketing Consultant at CommsClass
9-2017 - 6-2018
Senior Consultant – Strategy and Growth at Icon Agency

Education

Advanced Diploma Business from RMIT University
Level 2 from Wine & Spirit Education Trust

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Melbourne Area, Australia Job Level : Middle Designation : Principle Consultant at Holly Formosa Consulting
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Holly

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Holly take some risk or not?

  • If necessary, they will be ready to take risks.

You And Holly

Personality Compatibility


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