Holly Wasson (Entrekin)

Trailblazer
DISC Type : ID

Chief Marketing Officer at Capital Investment Advisors

Metro Jacksonville, United States

Overview

Holly has no verified overview

Personality Overview

Achievement-Oriented

Informal

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  If they come to believe in your value proposition, they will be your champion. They respond better to a combination of speed and relationship.

Topics They Care About

Holly has no verified topics they care about

Media Appearances

Holly has no verified media appearances

Work History

4-2023
Chief Marketing Officer at Capital Investment Advisors
3-2022 - 4-2023
Chief Community & Marketing Officer + Interim CRO at We Are Rosie
7-2020 - 3-2022
Head of Client Experience at We Are Rosie
7-2020
Marketing Strategy and Branding Consultant / Interim CMO at We Are Rosie
Senior Vice President Brand and Marketing Communications at SunTrust

Education

1992 - 1996
B.A. from The University of Georgia
2011 - 2012
Class XXV from Betsy Magness Leadership Institute Fellow

More Information

Social Presence :

Prographics :

Exp : 13 Location : Metro Jacksonville, United States Job Level : Leadership Designation : Chief Marketing Officer at Capital Investment Advisors
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Holly

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Holly move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Holly take some risk or not?

  • They can take risks if necessary.

You And Holly

Personality Compatibility


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