Hong Cai

Critic
DISC Type : C

Chief Architect/Head of Technology and Transformation at BBC Global News

London, England, United Kingdom

Overview

Hong has no verified overview

Personality Overview

Information Seeker

Precise

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Hong has no verified topics they care about

Media Appearances

Hong has no verified media appearances

Work History

8-2019
Chief Architect/Head of Technology and Transformation at BBC Global News
4-2016
Chief Architect / Head of Commercial Solutions at BBC Global News
8-2012 - 4-2016
Architect at BBC Global News
3-2007
Founder and Director at Innolution Ltd
8-2009 - 9-2012
Commercial and Mobile Architect at BBC Worldwide

Education

1994 - 1998
Bachelor from Shanghai Jiao Tong University
1994 - 1998
Bachelor from Shanghai Jiao Tong University

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : Senior Designation : Chief Architect/Head of Technology and Transformation at BBC Global News
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Insights For Selling To Hong

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hong is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Hong

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Hong move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hong take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hong

Personality Compatibility


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