Horatio Lonsdale-Hands

Critic
DISC Type : C

CEO & Co-founder at Buda Juice

Dallas-Fort Worth Metroplex, United States

Overview

Horatio has no verified overview

Personality Overview

Critic

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Horatio has no verified topics they care about

Media Appearances

Horatio has no verified media appearances

Work History

1-2014
CEO & Co-founder at Buda Juice
2001 - 2016
President at Advance Global Communications
1989 - 1998
Chairman & CEO at ZuZu, Inc.
1982 - 1988
President at Nipper's Champagne Clubs

Education

Advance Level from Harrow, UK
Hotel and Restaurant Management from Intercontinental Hotel Corporation (IHC) Executive Management Program, UK

More Information

Social Presence :

Prographics :

Exp : 42 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : CEO & Co-founder at Buda Juice
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Insights For Selling To Horatio

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Horatio is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Horatio

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Horatio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Horatio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Horatio

Personality Compatibility


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