Hosna Mujadidi

Captain
DISC Type : DS

Head of Americas' Business Development & Strategic Partnerships at Diagnostic BioSystems

Greater Toronto Area, Canada

Overview

Hosna is a strategic sales leader with over 25 years in Life Sciences and Biotechnology, specializing in Anatomical Pathology and driving multimillion-dollar growth. Colleagues describe her as a high-energy, passionate, and knowledgeable leader. She holds a Bachelor of Science from California State University of Hayward.

She co-authored scientific publications on gene expression that were published in the journal Molecular Therapy.

Personality Overview

Consummate Professional

Planner & Achiever

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Strategic Partnerships
Her role centers on building strategic alliances. She has successfully negotiated multi-year agreements with major distributors like Cardinal Health, Avantor/VWR, and Fisher Scientific.
Anatomical Pathology
This is a core area of her professional expertise, reflected in her multiple national sales roles and her focus on the histopathology industry.
Life Sciences GTM
With extensive experience in market expansion and major account development, she excels at bringing capital equipment and consumable products to competitive markets.

Media Appearances

Hosna has no verified media appearances

Work History

7-2025
Head of Americas' Business Development & Strategic Partnerships at Diagnostic BioSystems
1-2024
National Business Development Executive -Anatomical Pathology at Diagnostic BioSystems
1-2023 - 9-2024
National Business Development Manager - Anatomical Pathology - USCAN at Diagnostic BioSystems
10-2021 - 4-2024
USCAN - National Sales Manager- Anatomical Pathology at Diagnostic BioSystems
12-2020 - 10-2021
West Coast & Canadian Molecular Sales Manager - Infectious Disease at BioGX

Education

Bachelor of Science (B.Sc.) from California State University of Hayward

More Information

Social Presence :

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Exp : 28 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Head of Americas' Business Development & Strategic Partnerships at Diagnostic BioSystems
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Insights For Selling To Hosna

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hosna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Hosna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Hosna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Hosna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Hosna

Personality Compatibility


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