Howard Frank

Questioner
DISC Type : c

Content Writer at HORIBA Scientific North America

Bethlehem, Pennsylvania, United States

Overview

Howard Frank is a versatile writer and storyteller, currently serving as a Senior Content Writer at HORIBA Scientific. His background includes a tenure as an award-winning journalist for the Gannett network and an MBA from the University of Michigan, blending creative communication with business acumen to distill complex topics for a wide audience.

Beyond his professional role, Howard is a published author with a clear passion for deep-seated human stories. He has written a true-crime thriller, delving into criminal psychology and espionage, as well as a book focused on navigating and surviving severe depression, indicating a strong interest in mental health advocacy.

He is the author of the true-crime book "Chameleon" and a mental health guide, "Talk to the Devil: Surviving Severe Depression. "

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Compelling Storytelling
His career is built on storytelling, from his award-winning journalism and popular "Frankly Speaking" column to his current role as a content writer and published author.
True-Crime Narratives
He authored and actively promotes his true-crime book, "Chameleon: The True Story of Michael John Parrish, " exploring themes of multiple personalities and violence.
Mental Health Advocacy
He wrote "Talk to the Devil: Surviving Severe Depression, " a book intended to uplift and inspire others who are struggling, showing a personal commitment to the topic.

Media Appearances

Howard has no verified media appearances

Work History

5-2018
Content Writer at HORIBA Scientific North America
6-2006 - 5-2018
Journalist at Gannett | USA TODAY NETWORK

Education

8-1978 - 4-1980
Master of Business Administration - MBA from University of Michigan - Stephen M. Ross School of Business
Bachelor of Science - BS from State University of New York Cortland

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bethlehem, Pennsylvania, United States Job Level : N/A Designation : Content Writer at HORIBA Scientific North America
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Insights For Selling To Howard

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howard is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Howard

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Howard move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Howard take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Howard

Personality Compatibility


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