Howard Greenberg

Visionary
DISC Type : Ds

Creative Director, Digital Communications & Operations, Executive Director at Wells Fargo

Charlotte, North Carolina, United States

Overview

Howard is a strategic creative professional and visual storyteller serving as Creative Director at Wells Fargo. He has a proven track record leading successful redesigns, relaunches, and branding initiatives for major companies. He holds an M. F. A. from Columbia University and is praised by colleagues as an innovative mentor and collaborator.

His extensive fine arts education, including a BFA from the School of Visual Arts, suggests a deep personal passion for visual communication and creative expression that extends beyond his professional work. He is adept at bringing new ideas and concepts to life by working with cross-functional teams.

He previously led the creative vision for major consumer brands like Taste of Home and The Family Handyman.

Personality Overview

Early Adopter

Risk Tolerant

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Visual Storytelling
Describes himself as a "master storyteller" and "visual journalist, " with extensive experience leading graphic content modernization and creating a distinct visual tone and voice for brands.
Team Mentorship
Recommendations consistently highlight his ability to mentor, coach, and inspire teams, with colleagues calling him a "great mentor" who fosters high-performing and engaged groups.
Brand Modernization
Has a history of leading successful redesigns and relaunches for major brands like Taste of Home and The Family Handyman, as well as modernizing content at Wells Fargo.

Media Appearances

Howard has no verified media appearances

Work History

5-2025
Creative Director, Digital Communications & Operations, Executive Director at Wells Fargo
8-2023 - 7-2025
Creative Director, the Content Group, Communications; Executive Director at Wells Fargo
7-2018 - 11-2023
Art Director, Content Team, Communications and Brand Marketing, Public Affairs at Wells Fargo
12-2017
Creative Director at Howard Greenberg Creative Direction
6-2010 - 11-2017
Creative Director: Food, Home, and Enthusiast Brands at Trusted Media Brands, Inc.

Education

1985 - 1987
M.F.A. from Columbia University
1978 - 1982
Bachelor of Fine Arts - BFA from School of Visual Arts

More Information

Social Presence :

Prographics :

Exp : 18 Location : Charlotte, North Carolina, United States Job Level : Senior Designation : Creative Director, Digital Communications & Operations, Executive Director at Wells Fargo
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Insights For Selling To Howard

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howard is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Howard

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Howard move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Howard take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Howard

Personality Compatibility


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