Howard Price

Go-getter
DISC Type : d

Chief Financial Officer at OK COOL

London, England, United Kingdom

Overview

Howard is the CFO at OK COOL, bringing over 15 years of experience in financial leadership for SMEs, specializing in M&A for VC and PE-backed companies. Holding an MBA from Cranfield School of Management, he has deep experience in the media, agency, and technology sectors. Colleagues describe him as pragmatic and commercial.

He has significant international experience, having previously opened offices in the US, APAC, Europe, and MENA, and successfully led a trade sale to Jellyfish.

Personality Overview

Challenger

Decisive

Direct & Candid

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Agency Growth
His career focuses on financial leadership for growing creative, media, and technology agencies like OK COOL, The Kite Factory, and Green Park Content.
M&A and Exits
Has a robust track record with M&A activities and is noted for successfully leading the trade sale of a previous company.
International Expansion
Possesses C-Suite experience with international exposure, having previously opened new company offices across the US, APAC, Europe, and MENA.

Media Appearances

Howard has no verified media appearances

Work History

9-2024
Chief Financial Officer at OK COOL
4-2024 - 8-2024
CFO supporting growing technology / marketing focussed businesses. at Fractional CFO
9-2023 - 3-2024
Chief Financial Officer at The Kite Factory
7-2021 - 7-2023
Group Chief Financial Officer at Green Park Content
12-2010 - 7-2021
CFO at Splash Worldwide

Education

1994 - 1995
MBA from Cranfield School of Management
1986 - 1989
First Time Passes from ICAEW

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at OK COOL
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Insights For Selling To Howard

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howard is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Howard

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Howard move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Howard take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Howard

Personality Compatibility


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