Howard S.

Questioner
DISC Type : c

Chief Executive Officer and Founder at Viceroy Funds

United States

Overview

Howard S. is the Founder and Chief Executive Officer of Viceroy Funds, a family office. His professional background includes a former role as President at ISL company and an interest in the United States Army and Army Reserve, highlighting a blend of finance and military affinity.

He demonstrates an engagement in local civic matters, showing public support for Atlantas mayoral leadership. This suggests a keen interest in the development and political landscape of the city.

Unique fact: Howard combines high-finance leadership as the head of a family office with a strong connection to military service.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Family Office Management
As the Founder and CEO of Viceroy Funds, a family office, he is directly involved in private wealth management and investment strategies for the family.
Military and Veterans
His profile lists the US Army and United States Army Reserve as interests, indicating a personal connection or support for armed forces and veteran affairs.
Atlanta Civic Politics
He has publicly shown support for Atlanta's mayor, Andre Dickens, indicating an interest in local governance and community leadership.

Media Appearances

Howard has no verified media appearances

Work History

3-2011
Chief Executive Officer and Founder at Viceroy Funds
1-1991 - 7-2017
President at ISL company

Education

Howard has no verified education history

More Information

Social Presence :

Prographics :

Exp : 34 Location : United States Job Level : Leadership Designation : Chief Executive Officer and Founder at Viceroy Funds
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Insights For Selling To Howard

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howard is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Howard

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Howard move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Howard take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Howard

Personality Compatibility


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