Howard Wassall

Commander
DISC Type : D

VP Pre-Sales EMEA and Asia Pacific at Leah (formerly ContractPodAi)

Sunbury-On-Thames, England, United Kingdom

Overview

Howard Wassall is a senior pre-sales leader at Leah, specializing in contract automation and the application of Generative AI within the legal sector. With extensive experience at Icertis and Conga, he is an expert in CLM and CPQ. Colleagues describe him as an outstanding consultant with an incredible ability to translate complex technical concepts for C-level executives.

He is an evangelist for Agentic AI, promoting its power to revolutionize how enterprise legal, finance, and HR teams operate.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond well to strong and respectful communication.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Agentic & Generative AI
He is a vocal advocate for the power of Agentic and Generative AI, particularly its application in revolutionizing the legal industry and wider enterprise functions.
Legal Tech Innovation
His career is focused on advising organizations on automating contracts and leveraging technology to transform legal, procurement, and sales workflows.
Pre-Sales Leadership
As a VP for EMEA and APAC, he is responsible for leading and growing pre-sales and partner enablement teams across diverse international markets.

Media Appearances

Howard has no verified media appearances

Work History

2-2024
VP Pre-Sales EMEA and Asia Pacific at Leah (formerly ContractPodAi)
3-2023 - 2-2024
VP Pre-Sales and Partner Enablement, Western Europe and Asia Pacific at Leah (formerly ContractPodAi)
11-2021 - 2-2023
General Manager, Pre-Sales EMEA (UKI and North) at Icertis
10-2020 - 11-2021
Director Sales Engineering, EMEA North at Conga
6-2018 - 10-2020
Principal Sales Engineer at Conga

Education

1984 - 1988
Education details unavailable from Coventry University
Education details unavailable from Brockenhurst College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Sunbury-On-Thames, England, United Kingdom Job Level : N/A Designation : VP Pre-Sales EMEA and Asia Pacific at Leah (formerly ContractPodAi)
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Insights For Selling To Howard

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howard is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Howard

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Howard move?

  • They can take decisions very fast if you manage to convince them.
  • Can Howard take some risk or not?

  • The risks don’t matter much to them.

You And Howard

Personality Compatibility


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