Hubert S.

Questioner
DISC Type : c

Principal (Communications, Strategy & Operations) at Amazon

Los Angeles, California, United States

Overview

Hubert is a Principal at Amazon focusing on Communications, Strategy, and Operations for enterprise AI systems. An award-winning creative director who transitioned into tech, he holds an MBA and certifications in AI. Colleagues describe him as a driven, passionate, and talented leader.

He is deeply interested in the intersection of technology and academia, specifically in advancing research around AI security and privacy. His career is defined by applying storytelling expertise from his creative background to large-scale technical implementations and strategy.

Unique fact: Hubert has led unconventional creative projects, including developing a laser-enabled barbecue that could turn Facebook posts into branded burgers.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI Security
His current focus involves advancing research in Agentic security and AI privacy, bridging the gap between tech companies and academic institutions.
Creative Storytelling
Leverages his background as an Executive Creative Director to add narrative layers to technical products and marketing campaigns at Amazon.
Enterprise AI
He is focused on contributing to and architecting foundational AI solutions and systems at an enterprise level for Amazon.

Media Appearances

Hubert has no verified media appearances

Work History

10-2022
Principal (Communications, Strategy & Operations) at Amazon
12-2019 - 10-2022
Global Content and Communications Manager at Amazon
12-2017 - 12-2019
Creative Director at Amazon
2-2016 - 11-2017
Associate Creative Director at SapientRazorfish
3-2014 - 2-2016
Executive Creative Director at TBWA\Group Vietnam

Education

9-2023 - 9-2025
Master of Business Administration - MBA from University of the People
Media from RMIT University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Principal (Communications, Strategy & Operations) at Amazon
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Insights For Selling To Hubert

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hubert is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Hubert

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hubert move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Hubert take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Hubert

Personality Compatibility


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