Hugo Alcantara Miguel

Commander
DISC Type : D

Diretor comercial at be rh

São Paulo, São Paulo, Brazil

Overview

Hugo Alcantara Miguel is the Commercial Director at BeRH, bringing over 35 years of experience in the financial sector. He specializes in B2B sales, strategic partnerships, and channel development, with a strong background in retail banking and HR benefits.

His career highlights include significant leadership roles in structuring and managing national teams, developing commercial projects, and implementing banking and payroll solutions for major corporations and public entities.

He holds MBAs from Fundace FEARP USP and Fundação Dom Cabral, indicating a continuous pursuit of advanced business knowledge.

Personality Overview

Decisive

Risk-Taker

Very Quick

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Topics They Care About

B2B Sales Growth
As Commercial Director at BeRH, he leads strategies for B2B expansion, focusing on scalable commercial models and new business development.
Strategic Partnerships
His roles at Neon and BeRH emphasize strengthening and prospecting strategic partners to expand commercial reach and consolidate market position.
Financial Services Innovation
With experience in banking and benefits, he focuses on evolving portfolios towards efficiency and innovation, including implementing special projects for banking cards.

Media Appearances

Hugo has no verified media appearances

Work History

11-2025
Diretor comercial at be rh
4-2025 - 10-2025
Superintendente Comercial at BScash
11-2021 - 4-2025
Head Comercial e de Relacionamento B2B at Neon
2-2021 - 9-2021
Superintendente Comercial at Bullla - Dinheiro de gente pra gente
3-2017 - 2-2021
Gerente Nacional Payroll Expansão e Gestão at Bradesco

Education

1-2022 - 12-2023
MBA USP from Fundace FEARP USP
2004 - 2005
MBA Gestão Empresarial from Fundação Dom Cabral

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretor comercial at be rh
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Insights For Selling To Hugo Alcantara

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugo Alcantara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Hugo Alcantara

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Hugo Alcantara move?

  • If convinced, they can reach decisions quite fast.
  • Can Hugo Alcantara take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Hugo Alcantara

Personality Compatibility


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