Hugo Garbe, PhD

Sharpshooter
DISC Type : DC

Investor & Partner at Santa Eva Café

São Paulo, São Paulo, Brazil

Overview

Hugo is an award-winning economist and professor with a uniquely diverse academic background, including degrees in Economics, Philosophy, and a specialization in Neuroeconomics. As President of the Brazilian Institute of Corporate Treasury and a frequent media commentator, he is a leading voice in finance. People who recommend him often describe him as dynamic, committed, and focused.

Beyond finance, Hugo has a deep interest in the philosophical and psychological drivers of economic decisions. He is passionate about education, serving as a professor at Mackenzie University, and is also an investor in varied ventures, including a specialty coffee export business that connects Brazilian products with global markets.

He holds graduate degrees in Economics, Accounting, and Philosophy, and a specialization in Neuroeconomics from Manchester Business School.

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Economic Commentary
Named Economist of the Year 2025 for media analysis, he frequently comments on inflation, interest rates, and market trends for major news outlets.
Corporate Treasury
As President of the Brazilian Institute of Corporate Treasury (IBTC) and an MBA professor, he is an expert in corporate finance, cash management, and financial products.
Fintech & Digital Banking
He publicly analyzes the risks and rapid growth of digital banks, emphasizing the need for strong liquidity management and risk controls in a fast-moving market.

Media Appearances

Hugo has no verified media appearances

Work History

8-2024
Investor & Partner at Santa Eva Café
1-2020
Fundador e Sócio at Klug Technology
5-2018
President at IBTC - Instituto Brasileiro de Tesouraria Corporativa
5-2017 - 4-2021
Head of Treasury and Financial Risk at Prosegur
2-2017
Fundador e Sócio at Wallet Holding

Education

9-2023 - 4-2025
Postdoctoral Researcher in Business Administration from FGV - Fundação Getulio Vargas
2-2020 - 2-2024
Doctor of Philosophy - PhD from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Investor & Partner at Santa Eva Café
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Insights For Selling To Hugo

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Hugo

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Hugo move?

  • They can take decisions very fast if you manage to convince them.
  • Can Hugo take some risk or not?

  • The risks don’t matter much to them.

You And Hugo

Personality Compatibility


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