Hugo Lough is an Investment Director at Mercia Ventures, focusing on B2B SaaS, Deep Tech, and Consumer investments from the Manchester office. With a background in corporate finance from finnCap and a degree from the University of Warwick, he specializes in advising and securing funding for ambitious private companies.
He shows a strong interest in the broader UK tech ecosystem, attending major industry events like TuringFest in Scotland. He also appears to support creative professionals, going out of his way to promote a graphic designers services to his network.
He recently led Mercias first new consumer investment in several years, personally driving the expansion of this portfolio.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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