Ruth Coleman

Questioner
DISC Type : c

Venture Capital Investment Manager at Mercia Asset Management PLC

London, England, United Kingdom

Overview

Ruth is a Venture Capital Investor at Mercia Ventures, focusing on Seed to Series A investments across Healthtech, Life Sciences, and Deeptech. With an MSc in Biotechnology and Business from UCD, she leverages prior experience at a healthtech startup to support early-stage companies.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Healthtech Investing
Her primary professional focus. She invests in and supports healthtech startups and speaks at industry events like Health Tech Forward.
Life Science Startups
Serves on the board for life science companies like Laverock Therapeutics and Tagomics, indicating a deep involvement in the sector.
Genomic Tools
Showcases excitement for companies in the epigenetics and genomics space, particularly those developing integrated platforms for multiomic insights.

Media Appearances

Ruth has no verified media appearances

Work History

4-2023
Venture Capital Investment Manager at Mercia Asset Management PLC
1-2022 - 3-2023
Investment Associate at Mercia Asset Management PLC
9-2023
Board Member at Laverock Therapeutics
2-2024
Board Member at Tagomics
10-2022
Board Director at SERG Technologies Ltd

Education

MSc from Smurfit Business School & UCD Conway Institute of Biomolecular & Biomedical Research
BSc from Trinity College Dublin

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Middle Designation : Venture Capital Investment Manager at Mercia Asset Management PLC
URL has been copied!

Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ruth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ruth take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ruth

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.