Hugo Moraes

Questioner
DISC Type : c

Vice-President - Human Resources Brazil at Mondelēz International

São Paulo, São Paulo, Brazil

Overview

Hugo Moraes is the Vice-President of Human Resources for Mondelēz International in Brazil, bringing over 20 years of experience from companies like General Mills and Nestlé. He is an expert in organizational transformation and cultural change, with a track record of reducing turnover and increasing diversity. People who have recommended him describe him as loyal and trustworthy.

Outside of work, Hugo is a passionate fan of Brazilian cuisine, proudly calling himself a "farofeiro de carteirinha" (a dedicated fan of farofa). He shows genuine enthusiasm for local food products and cultural traditions, connecting his personal interests with the food industry where he has built his career.

He was a nominee for the prestigious "Most Admired CEOs and CHROs 2025" award in Brazil, a significant recognition in the HR market.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Organizational Culture
His career highlights focus on leading cultural transformations to drive business turnarounds and improve employee engagement, earning Great Place to Work awards.
Diversity and Inclusion
He has a stated focus on increasing the representation of minority groups, which led to his previous company receiving awards for supporting women and ethnic diversity.
Talent Management
He actively shares senior-level HR job opportunities on his professional network, indicating a focus on attracting and developing strategic talent for sales and marketing.

Media Appearances

Hugo has no verified media appearances

Work History

5-2025
Vice-President - Human Resources Brazil at Mondelēz International
9-2021 - 4-2025
Sr. HR Director Brazil at General Mills
2-2019 - 10-2021
HR Director - Global Supply Chain at General Mills
6-2018 - 2-2019
Senior HR Manager - Marketing North America (Expat. Assignment) at General Mills
7-2017 - 5-2018
Senior HR Manager - Logistics and Headquarter Operations North America (Expat. Assignment) at General Mills

Education

2010 - 2011
MBA from FGV - Fundação Getulio Vargas
2001 - 2005
Bachelor from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 20 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Vice-President - Human Resources Brazil at Mondelēz International
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Insights For Selling To Hugo

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hugo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hugo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hugo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Hugo

Personality Compatibility


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