Hugo Van Santen in

Hugo Van Santen

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CEO at Atida
📍 Netherlands

Hugo van Santen is a purpose-driven CEO and entrepreneur with extensive international experience in Ecommerce, FMCG, and Automotive for both large corporates and scale-ups. He specializes in driving business transformation and has a history of delivering profitable sales growth. He holds a Masters degree from Vrije Universiteit Amsterdam.

He is passionate about building strong, talented teams and leading with a clear mission. His focus on purpose extends beyond the boardroom, showing an interest in creating value and fostering environments where people can thrive professionally and personally, aligning with sustainable and impactful career development.

At Renault, he successfully built and scaled the Global Business Services unit to over 2, 100 employees, achieving more than 20% annual growth.

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Experience
24 Years
Current Role
CEO
Location
Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hugo cares about

Purpose-Driven Leadership
Identifies as a "Purpose Driven Entrepreneur" and emphasizes driving value through building talent and fostering a strong organizational mission.
Ecommerce Acceleration
As CEO and former Group CFO of Atid, his core focus is on accelerating growth and improving profitability for the e-commerce scale-up across Europe.
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Career

Work history

1-2023 - 6-2024
CEO
Atida
7-2022 - 6-2024
Group Chief Financial Officer
Atida
12-2019 - 6-2022
Managing Director Global Business Services and Chief Transformation Officer Finance
Renault Group
7-2018 - 11-2019
CFO Unilever Beauty & Personal Care Division, and Unilever Research & Development
Unilever
2016 - 7-2018
CFO - VP Finance - Middle East, North Africa, Turkey, Iran, Central Asia, Israel, Russia
Unilever
In the press

Media appearances

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Education
1995 - 2000
Master's degree
Vrije Universiteit Amsterdam (VU Amsterdam)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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