Humberto Busto

Visionary
DISC Type : Ds

Performance Marketing Systems Lead at Etsy

Raleigh-Durham-Chapel Hill Area, United States

Overview

Humberto has no verified overview

Personality Overview

Fast But Thoughtful

Objective Evaluator

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Humberto has no verified topics they care about

Media Appearances

Humberto has no verified media appearances

Work History

2-2026
Performance Marketing Systems Lead at Etsy
1-2025 - 2-2026
Performance Marketing Systems - Addressability Manager at Etsy
9-2024 - 1-2025
Digital Marketing Manager - Addressability Contractor at Etsy
4-2021 - 4-2023
Senior Digital Marketing Lead at Qeepsake
8-2018 - 4-2021
Senior Digital Marketing Analyst at Willis Towers Watson

Education

2004 - 2009
Bachelor of Business Administration - BBA from Florida International University
Education details unavailable from New York Law School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Middle Designation : Performance Marketing Systems Lead at Etsy
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Insights For Selling To Humberto

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Humberto is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Humberto

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Humberto move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Humberto take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Humberto

Personality Compatibility


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