Ian Baxter

Questioner
DISC Type : c

Group CFO at Promethean World Plc

Warrington, England, United Kingdom

Overview

Ian Baxter is the CEO of Alfred H Knight Group, having progressed from his previous role as the companys CFO. He has an extensive background in senior financial leadership, including serving as Group CFO for Promethean World Plc. An alumnus of the University of Nottingham, people who have worked with him describe him as an "exceptional" and "pragmatic" professional.

Based on his background, Ian appears to maintain strong connections to his professional and educational history. He follows developments at his alma mater, the University of Nottingham, and at Scapa Group, a company where he was previously the CFO for Northern Europe.

Unique fact: Ians career demonstrates a clear trajectory from financial oversight to overall company leadership, highlighted by his internal promotion from CFO to CEO.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Financial Leadership
His career progression from Audit Manager and Group Financial Controller to CFO and now CEO at major corporations showcases his extensive experience in financial leadership.
Corporate Governance
As CEO, he is responsible for signing off on official company reports, such as the Gender Pay Gap report, demonstrating a focus on corporate transparency and compliance.
Mergers & Acquisitions
He was the CFO at Alfred H Knight during the company's acquisition of Waste Research Ltd, indicating experience with strategic growth and corporate development.

Media Appearances

Ian has no verified media appearances

Work History

2-2014 - 12-2015
Group CFO at Promethean World Plc
5-2009 - 2-2014
Group Financial Controller at Promethean World Plc
1-2008 - 5-2009
Group Financial Controller at Volex
9-1998 - 9-2007
CFO Northern Europe at Scapa Group plc
9-1992 - 9-1998
Audit Manager at Ernst & Young

Education

1989 - 1992
Economics & Econometrics from University of Nottingham
1982 - 1988
Education details unavailable from Hutton Grammar School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Warrington, England, United Kingdom Job Level : N/A Designation : Group CFO at Promethean World Plc
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ian

Personality Compatibility


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