Ian Bonthrone MSc

Inspirer
DISC Type : di

Chief Executive & Board Chair at Air Rescue UK

Harwich, England, United Kingdom

Overview

Ian Bonthrone is the Executive Chairman of Air Rescue UK, leveraging a distinguished 22-year career in the Royal Air Force. With an MSc in Human Factors in Aviation from Coventry University, he is described by colleagues as a dedicated, highly capable, and consummate professional focused on training and development.

Beyond his professional life, Ian identifies as an adventurer and mountaineer, with a diverse range of interests that include photography, travel, and swimming. He also has a background as a rugby player, highlighting a passion for teamwork and physically demanding activities.

Unique fact: Ian has extensive hands-on operational experience as a former Combat Helicopter Crewman and Search & Rescue Winchman.

Personality Overview

Decisive

Confident & Optimistic

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Search & Rescue
His career is built on SAR, from being a military winchman to now leading a global SAR support and training company.
Aviation Training & Simulation
He is deeply involved in developing advanced simulation for SAR training and focuses on human factors to enhance aircrew performance and safety.
Human Factors
He holds a Master of Science in Human Factors in Aviation and applies its principles to guide his company's development and training programs.

Media Appearances

Ian has no verified media appearances

Work History

8-2025
Chief Executive & Board Chair at Air Rescue UK
8-2015 - 8-2025
Managing Director at Air Rescue UK
4-2011 - 12-2011
Sales & Marketing Director at Eagle International (Europe) Ltd
1-2010 - 4-2011
European Sales Manager - Commercial Transport Systems at Federal Signal Corporation
4-2006 - 1-2010
Interim Market Manager - Commercial Transport Systems Europe at Federal Signal Corporation

Education

2020 - 11-2022
MSc from Coventry University
Strategic Leadership & the Management of Change from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 42 Location : Harwich, England, United Kingdom Job Level : N/A Designation : Chief Executive & Board Chair at Air Rescue UK
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ian

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ian take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ian

Personality Compatibility


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