Ian Craig

Questioner
DISC Type : c

Chief Executive Officer - Coca-Cola FEMSA at Coca-Cola FEMSA

Mexico City, Mexico

Overview

Ian Craig is the Chief Executive Officer of Coca-Cola FEMSA, a position he has held since January 2023. With over two decades in the beverage industry, he has a deep-rooted history with the company, having previously served as CEO for its Brazil and Argentina operations and held multiple senior finance roles. He holds an MBA from The University of Chicago Booth School of Business.

Based on his public activity, Ian values community engagement and fostering a strong company culture. He has highlighted mobilizing support for communities affected by natural disasters and celebrates the unifying power of sports, like football, to connect people and create shared moments.

He has been with the FEMSA organization for over 28 years, demonstrating a long-term commitment and rise through the companys leadership ranks.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Leadership
As CEO, he shapes the company's strategic priorities and frequently discusses leadership and value creation in company communications and earnings calls.
South American Markets
Has extensive experience leading operations as the former CEO of Coca-Cola FEMSA in both Brazil and Argentina, two of the company's key markets.
Community Support
Has publicly shared information about mobilizing company resources to provide aid and clean water to communities impacted by natural disasters like tropical storms.

Media Appearances

El director general de Coca-Cola Femsa, Ian Craig, ha indicado que .... Featured in Instagram

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Work History

1-2023
Chief Executive Officer - Coca-Cola FEMSA at Coca-Cola FEMSA
7-2016 - 12-2022
Chief Executive Officer - Coca-Cola FEMSA Brazil at Coca-Cola FEMSA
1-2014 - 6-2016
Chief Executive Officer - Coca-Cola FEMSA Argentina at Coca-Cola FEMSA
7-2011 - 12-2013
South America Division Chief Financial Officer at Coca-Cola FEMSA
8-2010 - 7-2011
CFO, Planning and Corporate Affairs Director KOF Mercosur at Coca-Cola FEMSA

Education

1997 - 1999
Master of International Commercial Law from Tecnológico de Monterrey
1995 - 1997
Master of Business Administration (MBA) from The University of Chicago Booth School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City, Mexico Job Level : Leadership Designation : Chief Executive Officer - Coca-Cola FEMSA at Coca-Cola FEMSA
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ian

Personality Compatibility


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