Ian Cross

Galvanizer
DISC Type : Id

Owner at Eyes Wide Open Marketing

Andover, Massachusetts, United States

Overview

Ian Cross is a Professor and the Director of the Center for Marketing Technology at Bentley University. He is an expert in go-to-market strategy and digital marketing, with prior experience as a Director at IBM. He is a frequent keynote speaker and a recognized thought leader in his field.

He shows a deep passion for teaching and mentorship, often expressing how his students inspire his work. Ian actively celebrates his colleagues and students successes and shares warm holiday messages with his professional network, highlighting a personable and engaging demeanor.

Ian is a winner of the prestigious Innovation in Teaching award at Bentley University for his work on an immersive educational experience.

Personality Overview

Socially Adept

Self-Assured

Persuader

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Marketing Technology
As the Director of the Center for Marketing Technology, he is at the forefront of connecting academic research with practical industry applications and emerging digital tools.
Innovative Teaching
He won an award for his creative and impactful "Made in Italy" educational program, showing a commitment to new and immersive teaching methods.
User Experience
He recently accepted a joint position with the respected User Experience Center (UXC) at Bentley, indicating a strong focus on human factors and design.

Media Appearances

Ian has no verified media appearances

Work History

Owner at Eyes Wide Open Marketing
Director at Center for Marketing Technology, Bentley College
Director, Center for Marketing Technology at Center for Marketing Technology, Bentley College
10-2001
Professor at Center for Marketing Technology, Bentley College
1-2004 - 1-2005
Director, Workstations Products at IBM

Education

Ian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 3 Location : Andover, Massachusetts, United States Job Level : Mid-senior Designation : Owner at Eyes Wide Open Marketing
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Talk about some of the cool and impressive features of your product
  • Take a friendly, informal yet confident approach while pitching
  • Talk about other customers and how they have derived value from your product

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ian take some risk or not?

  • They can take risks if necessary.

You And Ian

Personality Compatibility


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