Ian Fullen

Go-getter
DISC Type : d

Chief Financial Officer at Unity Advisory

London, England, United Kingdom

Overview

Ian Fullen is the CFO of Unity Advisory, a Warburg Pincus-backed firm. With over 20 years of experience, including 14 years at GE Capital and 8 at HSBC, he has deep expertise in financial leadership. His career includes leading dispositions at GE and serving as CFO for the fintech start-up, Zing. He holds a Bachelors degree from the University of Nottingham.

As CFO of the fintech Zing, Ian managed the full business lifecycle from pre-launch and accelerated growth through to its eventual closure and orderly wind-down within 2. 5 years.

Personality Overview

Direct & Candid

Self-Confident

Fast-Paced

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI in Finance
Represents his firm, which is "AI-enabled by design, " at events focused on the practical adoption and use cases of AI in finance.
Fintech Lifecycle
As CFO of Zing, he managed the entire business journey from pre-launch readiness and authorization through to growth, closure, and wind-down.
Finance Team Building
Actively involved in recruiting and developing talent for his finance team at Unity Advisory during a critical growth phase.

Media Appearances

Ian has no verified media appearances

Work History

8-2025
Chief Financial Officer at Unity Advisory
3-2023 - 8-2025
Chief Financial Officer at Zing
10-2017 - 3-2023
Head of Cost & Investments at HSBC Retail Banking and Wealth Management
5-2015 - 7-2017
Finance Readiness - Dispositions at GE Capital International
9-2014 - 5-2015
Commercial Portfolio Analytics Leader - Risk at GE Capital International

Education

2000 - 2003
Bachelor's degree from University of Nottingham
1993 - 2000
Education details unavailable from Whickham School

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Unity Advisory
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ian

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ian take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ian

Personality Compatibility


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