Ian Lawyer

Evaluator
DISC Type : sdc

General Sales Manager at Sonic Automotive

San Clemente, California, United States

Overview

Ian has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Ian has no verified topics they care about

Media Appearances

Ian has no verified media appearances

Work History

3-2025
General Sales Manager at Sonic Automotive
10-2023 - 2-2025
General Sales Manager at Crevier BMW
4-2021 - 10-2023
General Sales Manager at Passport BMW
6-2020 - 4-2021
Pre-Owned Director at Passport BMW
1-2017 - 6-2020
New Car Sales Manager at Passport BMW

Education

Education details unavailable from Hofstra University
Education details unavailable from Mynderse Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Clemente, California, United States Job Level : Senior Designation : General Sales Manager at Sonic Automotive
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ian

Personality Compatibility


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