Ian is a senior sports executive specializing in digital transformation, revenue growth, and AI integration for global brands like Manchester United and Science in Sport Group. An innovative leader with experience scaling ventures from startups to major organizations, he graduated from Bournemouth University. People who have worked with him describe him as an innovative, calm, and strong leader.
Outside of his executive roles, Ian dedicates his time to social causes. He serves on the board of the Manchester United Foundation, helping to inspire young people through football, and holds a portfolio of investments in global charities and eco-conscious companies, reflecting a commitment to positive impact.
He co-founded Fenixx, a branded content agency with a mission to make quality content accessible and challenge the established agency model.
Read the full overview →They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them. They will fight for you if they come to believe in you.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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