Ian Selsby

Inquirer
DISC Type : cd

Head of Engineering at ASOS.com

London, England, United Kingdom

Overview

Ian is a strategic technology leader at ASOS, defining the long-term technical direction for enterprise infrastructure and cloud platform modernisation from the Office of the CTO. With deep Azure expertise and a Vmware VCP 4. 0 certification, he is described by colleagues as committed and thorough.


He previously managed the entire infrastructure for seetickets. com, which handled high-demand ticket sales for major events like the Glastonbury festival.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Cloud Modernisation
Leads strategy for modernising ASOS's cloud estate, focusing on Azure, strengthening governance, and building scalable platform foundations to support business goals.
Engineering Platforms
Develops internal engineering platforms with a strong product mindset to drive autonomy, standardisation, and secure delivery across the organization.
Enterprise Infrastructure
Has deep experience defining long-term strategy for enterprise infrastructure, including networking, identity, compute, and hybrid operations across cloud and on-premises environments.

Media Appearances

Ian has no verified media appearances

Work History

3-2026
Head of Engineering at ASOS.com
5-2025 - 3-2026
Principal Engineer at ASOS.com
9-2024 - 5-2025
Technical Product Manager at ASOS.com
4-2006 - 1-2017
IT Systems Manager at See Tickets
7-2005 - 4-2006
IT Consultant at Complete IT Ltd

Education

1996 - 1998
A Levels from Braintree College
1991 - 1998
Education details unavailable from Alec Hunter Humanities College

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Engineering at ASOS.com
URL has been copied!

Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ian

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • Their decision making speed is somewhere in the middle.
  • Can Ian take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ian

Personality Compatibility


Other ASOS.com Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.