Ian Smith

Doer
DISC Type : sd

Group Chief Financial Officer at Nordea

Denmark

Overview

Ian Smith is the Group Chief Financial Officer at Nordea, bringing extensive experience from senior finance roles at Virgin Money UK, Lloyds Banking Group, and as a Partner at Deloitte. An alumnus of Aberdeen University with a degree in Economics, he was recently named Finlands CFO of the Year for 2024 for his transformative leadership.

He serves on the board of 67 Pall Mall Ltd. , a private members club based in London.

He was recognized for driving Nordea’s finance function towards a more proactive and forward-focused model.

Personality Overview

Long-term Focused

Risk-Accepting

Results Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Financial Performance
His communications consistently highlight delivering strong profitability, good growth, and a high return on equity, as seen in recent quarterly updates and conference talks.
Long-Term Strategy
He is focused on Nordea's future, frequently discussing the bank's strategic plan for the next five years and its "road to 2030".
Customer Experience
He has stated that Nordea's strategy to combat fierce market competition is to deliver "first-class products and first-class customer service. "

Media Appearances

Ian has no verified media appearances

Work History

10-2020
Group Chief Financial Officer at Nordea
10-2019 - 10-2020
Group Chief Financial Officer at Virgin Money UK PLC
10-2014 - 10-2019
Chief Financial Officer at CYBG PLC
5-2010 - 10-2014
Partner at Deloitte LLP
Deputy Group Finance Director at Lloyds Banking Group

Education

Education details unavailable from Aberdeen University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Denmark Job Level : Leadership Designation : Group Chief Financial Officer at Nordea
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ian

Personality Compatibility


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