Ian Weinkselbaum

Trailblazer
DISC Type : ID

Senior Director, Strategic Insights at Bel

New York City Metropolitan Area, United States

Overview

Ian is a market researcher with over 25 years of experience in consumer packaged goods, holding senior insight roles at P&G, Unilever, and Bristol-Myers Squibb. Currently the Sr. Director of Strategic Insights at Bel Group, he is described by colleagues as strategic, collaborative, and an expert at turning complex data into actionable insights.

He is an active member of his local community, serving on the Board of Trustees for Temple Beth Israel in Port Washington, NY.

Interesting fact: Ian holds an Advanced Cyber Graduate certification, an uncommon qualification for a consumer insights leader.

Personality Overview

Charismatic

Informal

Values Relationships

They are charming and have the ability to align others behind their decisions.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Consumer Insights
His entire 25+ year career is dedicated to consumer and market research, leading insights functions at major CPG companies like Bel Group, P&G, and Unilever.
Data-driven Strategy
Specializes in syndicated data analysis, marketing mix modeling, and pricing studies to inform key business decisions and drive growth.
Health & Sustainability
Expressed excitement about his role at Bel Group, a company he sees at the forefront of developing healthier and more sustainable food products.

Media Appearances

Ian has no verified media appearances

Work History

7-2024
Senior Director, Strategic Insights at Bel
1-2021 - 7-2024
Sr. Director Consumer & Market Insights at Materne North America - GoGo squeeZ
10-2016 - 1-2021
Director of Consumer & Market Insights at Materne North America - GoGo squeeZ
11-2015 - 10-2016
Analytics Consultant at Unilever
4-2015 - 10-2016
Marketing Research Consultant at Independent

Education

1990 - 1992
M.B.A. from NYU Stern School of Business
1982 - 1986
BA from Brandeis University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Strategic Insights at Bel
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Ian take some risk or not?

  • They can take risks if necessary.

You And Ian

Personality Compatibility


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