Ian Weinkselbaum in

Ian Weinkselbaum

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Senior Director, Strategic Insights at Bel
📍 New York City Metropolitan Area, United States

Ian is a market researcher with over 25 years of experience in consumer packaged goods, holding senior insight roles at P&G, Unilever, and Bristol-Myers Squibb. Currently the Sr. Director of Strategic Insights at Bel Group, he is described by colleagues as strategic, collaborative, and an expert at turning complex data into actionable insights.

He is an active member of his local community, serving on the Board of Trustees for Temple Beth Israel in Port Washington, NY.

Interesting fact: Ian holds an Advanced Cyber Graduate certification, an uncommon qualification for a consumer insights leader.

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Experience
19 Years
Current Role
Senior Director, Strategic Insights
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ian cares about

Consumer Insights
His entire 25+ year career is dedicated to consumer and market research, leading insights functions at major CPG companies like Bel Group, P&G, and Unilever.
Data-driven Strategy
Specializes in syndicated data analysis, marketing mix modeling, and pricing studies to inform key business decisions and drive growth.
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Career

Work history

7-2024
Senior Director, Strategic Insights
Bel
1-2021 - 7-2024
Sr. Director Consumer & Market Insights
Materne North America - GoGo squeeZ
10-2016 - 1-2021
Director of Consumer & Market Insights
Materne North America - GoGo squeeZ
11-2015 - 10-2016
Analytics Consultant
Unilever
4-2015 - 10-2016
Marketing Research Consultant
Independent
In the press

Media appearances

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Education
1990 - 1992
M.B.A.
NYU Stern School of Business
1982 - 1986
BA
Brandeis University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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