Ian Wilson

Trailblazer
DISC Type : DI

Director at Marketing Sales Management Ltd

Isleham, England, United Kingdom

Overview

Ian Wilson is the Director of Marketing Sales Management Ltd, a full-service agency in Cambridge. With a Master of Arts in Marketing, he specializes in creating automated systems and campaigns to boost sales. Colleagues describe him as an extraordinary leader with genuine integrity and an unparalleled understanding of market dynamics.

He is interested in the intersection of technology and business, following major industrial companies like Siemens and GE Power. His professional philosophy is deeply rooted in the power of human connection, even in a technologically advanced sales environment. He believes strong personal relationships are the ultimate drivers of business success.

He strongly believes that even with modern technology, "People dont buy businesses, they buy people. "

Personality Overview

Achievement-Oriented

Charismatic

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

Relationship-Driven Sales
He believes that strong personal relationships are the key to business success, stating that customers ultimately "buy people, " not businesses.
Digital Buying Journeys
He tracks the clear trend of B2B buyers preferring digital self-service paths with minimal human interaction, adapting strategies accordingly.
Brand Awareness
He questions businesses that neglect awareness campaigns, emphasizing the importance of being a known entity before a customer even begins their research.

Media Appearances

Ian Wilson on real culture, no nonsense branding, and the future of .... Featured in YouTube

See Now

Work History

6-2024
Director at Marketing Sales Management Ltd
10-2023 - 5-2024
Business Sales Director at You
1-2023 - 8-2023
Sales Operations, B2B and B2C Head of Sales at Upp
4-2022 - 1-2023
B2B Sales Manager (Head of B2B Sales) at Upp
8-2019 - 4-2022
Unitex Head of Sales at Unitex UK Limited

Education

2020 - 2022
Marketing Master of Arts - (MA) from London School of Design and Marketing
7-2021 - 8-2021
Data Visualization from Tableau

More Information

Social Presence :

Prographics :

Exp : 9 Location : Isleham, England, United Kingdom Job Level : Mid-senior Designation : Director at Marketing Sales Management Ltd
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ian move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ian take some risk or not?

  • They can take risks if necessary.

You And Ian

Personality Compatibility


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