Ichiro Nishikura

Observer
DISC Type : ic

Chief Executive Officer at UCC Europe

London, England, United Kingdom

Overview

Ichiro Nishikura is the Chief Executive Officer of UCC Europe, leveraging over 20 years of global business experience and more than a decade living and working in Europe. His career includes CEO roles at major food companies like Mizkan Euro. He is an alumnus of Waseda University, where he studied International Economics.

His professional life is dedicated to the international food and beverage industry, with a particular focus on leadership and growth in multinational corporations. He has shown interest in the operations of major industry players such as Nestlé and McDonalds, indicating a keen awareness of the broader market landscape.

During his time at Ajinomoto Co. , Inc. , he was responsible for establishing a group-wide nutrition strategy with a focus on Creating Shared Value (CSV).

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

European Coffee Market
As the current CEO of UCC Europe, he is directly responsible for the company's strategy and performance in this competitive region.
Global Business Strategy
With over 20 years of international experience and 11 years in Europe, he has a deep background in leading global food and beverage companies.
Ethical Supply Chains
As CEO, he signed off on UCC Europe's Modern Slavery and Human Trafficking Annual Statement, emphasizing due diligence and responsible sourcing.

Media Appearances

Ichiro has no verified media appearances

Work History

5-2025
Chief Executive Officer at UCC Europe
4-2022 - 2-2025
Chief Operating Officer at ZENB UK
2-2022 - 5-2025
Chief Executive Officer at Mizkan Euro Ltd
7-2019 - 6-2020
Taskforce for Nutrition Strategy, Associate General Manager, Global Corporate Division at Ajinomoto Co., Inc.
7-2016 - 6-2019
General Manager, Nutrition Improvement Business Dept. at Ajinomoto Co., Inc.

Education

1985 - 1989
Intl Economics from Waseda University
2011 - 2012
Liberal Arts and Sciences from The University of Tokyo

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at UCC Europe
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Insights For Selling To Ichiro

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ichiro is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ichiro

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ichiro move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ichiro take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ichiro

Personality Compatibility


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