Ieva Meldere in

Ieva Meldere

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Director of Product Management, New ML Initiatives at Samsung Electronics America
📍 San Francisco Bay Area, United States

Ieva Meldere is the Director of Product Management for New ML Initiatives at Samsung, where she leads the development of machine learning-powered advertising solutions. Her career spans key roles in data and advertising technology, including positions at Spotify and zeotap. She holds a Master of Science from the University of St Andrews and has completed executive education at UC Berkeleys Haas School of Business.

Attends major industry events like the Code Conference to network and stay current on technology trends.

Her former company, zeotap, was recognized as the Best Data-Enabling Technology by AdExchanger during her tenure there.

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Experience
12 Years
Current Role
Director of Product Management, New ML Initiatives
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Ieva cares about

ML in Advertising
Leads new machine learning initiatives at Samsung Ads and actively recruits product managers with expertise in ML and advertising.
CTV Performance
Her team focuses on innovating within the fast-growing Connected TV (CTV) space to deliver performance outcomes for advertisers.
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Career

Work history

3-2024
Director of Product Management, New ML Initiatives
Samsung Electronics America
4-2022 - 3-2024
Senior Product Manager, New ML Initiatives
Samsung Electronics America
11-2021 - 3-2022
Associate Director, Insights & Activation
Spotify
11-2019 - 11-2021
Associate Director, Audience Solutions
Spotify
5-2017 - 10-2019
Director of Business Development North America
zeotap
In the press

Media appearances

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Education
Executive Education
University of California, Berkeley, Haas School of Business
2014 - 2015
Master of Science (MSc)
University of St Andrews
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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