Ignacio Pallares Sevilla

Critic
DISC Type : C

Head of Growth, Core Experience and Ramps, Product Director at Bitso

Mexico City, Mexico

Overview

Ignacio is a Product Director at Bitso, specializing in product management and growth strategies for the Latin American FinTech market. His career includes leadership roles at Nubank and Google, where he managed product growth and finance operations. He holds an MBA from IE Business School and a Master of Advanced Management from Yale.

He is driven by a strong desire to make a tangible difference in Latin America, a passion that prompted him to leave a prominent role at Google after over 18 years abroad to pursue more impactful work in his home region. This move highlights his commitment to leveraging his expertise for regional development.

Ignacio was elected by his peers to serve as the commencement speaker for the Yale School of Managements MAM Class of 2017.

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

FinTech in LatAm
Holds product leadership roles at major Latin American FinTech companies like Bitso and Nubank, focusing on growth and core user experience.
Product Growth
His roles consistently focus on growth strategies, customer acquisition, and activation, as seen in his leadership positions at Bitso and Nubank.
Driving Social Impact
Explicitly stated his motivation for returning to Latin America was to "drive more impact, " leaving a senior role at Google to achieve this.

Media Appearances

Ignacio has no verified media appearances

Work History

12-2025
Head of Growth, Core Experience and Ramps, Product Director at Bitso
2-2025 - 12-2025
Head of Product & Design at AltScore
8-2021 - 3-2025
Head of Product Growth, Senior PM Lead at Nubank
7-2017 - 8-2021
Sr. Project Finance and Product Manager at Google
7-2010 - 7-2015
Risk Assurance - Sr. Associate at PricewaterhouseCoopers

Education

2016 - 2017
Master of Advanced Management (MAM) from Yale School of Management
2015 - 2016
Master of Business Administration (MBA) from IE Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Head of Growth, Core Experience and Ramps, Product Director at Bitso
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ignacio

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ignacio take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ignacio

Personality Compatibility


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