Igor Lifshits

Questioner
DISC Type : c

VP R&D at Toka

Israel

Overview

As VP of R&D at Toka, Igor Lifshits leverages extensive experience from his time at KayHu and the Israel Defense Forces. He holds both a Masters and a Bachelors of Science from The Hebrew University of Jerusalem, highlighting a strong foundation for his technical leadership roles.

Igor is passionate about building and celebrating his team, frequently posting about hiring opportunities and praising their accomplishments. He stays current with the broader cybersecurity landscape by following industry publications like The Hacker News.

His team won the prestigious GoogleCTF #Hackceler8 2022 competition.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Recruiting Tech Talent
He is actively and frequently involved in hiring, as shown by numerous social media posts seeking new candidates for his team.
Team Achievements
He publicly celebrates his team's successes, such as their significant win in the GoogleCTF #Hackceler8 2022 competition.
Cybersecurity Competitions
His pride in his team winning a major Capture The Flag (CTF) event suggests he values competitive excellence and practical, high-level cybersecurity skills.

Media Appearances

Igor has no verified media appearances

Work History

9-2021
VP R&D at Toka
6-2020 - 9-2021
R&D Group Manager at Toka
8-2017 - 5-2020
Senior Director, Head of Research & Development at KayHut
10-2016 - 8-2017
Software Group Lead at KayHut
3-2014 - 10-2016
Software Team Lead at Israel Defense Forces

Education

2012 - 2015
Master of Science (M.Sc.) from The Hebrew University of Jerusalem
2007 - 2010
Bachelor of Science (B.Sc.) from The Hebrew University of Jerusalem

More Information

Social Presence :

Prographics :

Exp : 15 Location : Israel Job Level : Senior Designation : VP R&D at Toka
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Insights For Selling To Igor

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Igor is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Igor

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Igor move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Igor take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Igor

Personality Compatibility


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