Igor Rocha

Commander
DISC Type : D

Head of Technology & Projects at Torra Administradora de Cartões de Crédito

São Paulo, São Paulo, Brazil

Overview

Igor Rocha is a technology executive with 20 years of experience, currently leading the fintech transformation at Torra Administradora de Cartões de Crédito. His expertise lies in digital identity, biometrics, and fraud prevention, honed through leadership roles at Serasa Experian and Certisign. Colleagues describe him as innovative, self-motivated, and an effective communicator.

He founded and led Certibio, a venture building startup focused on biometric identity solutions, from the ground up within Certisign.

Personality Overview

Very Quick

Candid & Clear

Decisive

They are not always relationship oriented.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

Fintech Transformation
Currently leading the evolution of a private label card business into a fintech, building on past consulting experience with Open Banking and Instant Payments.
Applied AI & ML
Publishes and shares content on the realistic adoption of AI, new models from Google and OpenAI, and the capabilities of autonomous agents.
Digital Identity
Possesses deep expertise from founding a biometrics venture (Certibio) and creating a Digital Identity business unit that accounted for 10% of revenue at Serasa Experian.

Media Appearances

Igor has no verified media appearances

Work History

1-2023
Head of Technology & Projects at Torra Administradora de Cartões de Crédito
5-2020 - 12-2022
Senior Consulting Associate at Boanerges & Cia Consultoria
10-2019 - 12-2022
C-Level as a Service / Consultant at C-Level as a Service
9-2014 - 9-2019
Executive Director & Head of New Venture at Certisign
10-2009 - 3-2014
Director at Serasa Experian

Education

Executive Education from IMD
Extension from University of Florida International Center

More Information

Social Presence :

Prographics :

Exp : 31 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Technology & Projects at Torra Administradora de Cartões de Crédito
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Insights For Selling To Igor

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Igor is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Igor

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Igor move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Igor take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Igor

Personality Compatibility


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