Ike Rayford, DTM

Questioner
DISC Type : c

City Council Member at City of Sioux City

Sioux City, Iowa, United States

Overview

Ike has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Ike has no verified topics they care about

Media Appearances

Ike has no verified media appearances

Work History

1-2026
City Council Member at City of Sioux City
1-2020
Chief Executive Officer at Groundswell Diversity, LLC
11-2018 - 2-2026
President at Sioux City Chapter, NAACP
9-2014
Production and Rentals at KES - Kingsbury Electronic Systems
5-2003
Founder, CEO at Rayford&Associates

Education

2000 - 2004
Bachelor from Briar Cliff University
1986 - 1990
Diploma from Lincoln Hum./Comm. High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Sioux City, Iowa, United States Job Level : Leadership Designation : City Council Member at City of Sioux City
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Insights For Selling To Ike

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ike is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ike move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ike take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ike

Personality Compatibility


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