Imanol Rego

Critic
DISC Type : C

CEO at Irizar S., Coop.

Spain

Overview

Imanol Rego is the CEO of Irizar Group, bringing over 20 years of international experience in general management, operations, and supply chain. He has an MBA from Vlerick Business School and an MSc in Industrial Engineering. Colleagues have described his professional track as fast and successful, highlighting his strategic mindset and attention to people.

He has a strong commitment to Basque innovation, demonstrated by his recent appointment as President of Innobasque, the Basque Innovation Agency. He also serves on the boards of Tecnalia Research & Innovation and CIDETEC, reflecting a deep involvement in the regions technological and economic development.

Unique fact: Imanol previously served as Chief Data Officer for Global Supply Chain at Schneider Electric, showcasing a strong background in data-driven decision-making.

Personality Overview

ROI Driven

Precise

Negotiator

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Sustainable Mobility
As CEO of Irizar, he frequently discusses the company's commitment to decarbonization, electric mobility, and developing multi-technology vehicles to create a sustainable transport future.
Basque Innovation
He recently became President of Innobasque, the Basque Innovation Agency, and holds board positions at other key regional technology centers like Tecnalia and CIDETEC.
Technological Neutrality
He advocates for a multi-technology approach to decarbonization, believing the best solution for customers involves a range of options, from electric to hydrogen and advanced biofuels.

Media Appearances

Imanol has no verified media appearances

Work History

9-2022
CEO at Irizar S., Coop.
3-2025
Presidente at Innobasque - Agencia Vasca de la Innovación
9-2022 - 4-2025
Miembro Junta Directiva Innobasque at Innobasque - Agencia Vasca de la Innovación
9-2022
Miembro Patronato y Comité Ejecutivo Tecnalia at TECNALIA Research & Innovation
1-2021
Miembro del Patronato CIDETEC at CIDETEC

Education

1990 - 1997
MSc Industrial Engineering from University of Navarra - Tecnun
2005 - 2006
IMBA from Vlerick Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Spain Job Level : Leadership Designation : CEO at Irizar S., Coop.
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Insights For Selling To Imanol

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Imanol is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Imanol

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Imanol move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Imanol take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Imanol

Personality Compatibility


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