Imogen Knibbs

Observer
DISC Type : ci

Group Account Director at Emotive

United States

Overview

Imogen Knibbs is a Group Account Director at Emotive, a global medical communications agency. A graduate of the University of Oxford with a degree in Cell and Systems Biology, she has demonstrated a clear career progression within Emotive. Her background includes a major in neuroscience, providing a strong scientific foundation for her role.

Outside of her professional life, Imogen is a PADI certified Open Water Diver and was an active rower with the Exeter College Boat Club during university. Her intellectual curiosity extends to sleep science, having completed a research project on sleep and circadian rhythms during an internship at FitnessGenes.

Unique fact: Imogen wrote an article for her colleges annual publication detailing the successful year of their rowing club.

Personality Overview

Example Seeker

Curious

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Medical Communications
Her entire career, from a graduate program to Group Account Director, has been at Emotive, a medical communications agency.
Neurology Innovation
Posts about her attendance at the American Academy of Neurology (AAN) annual meeting, showing engagement with the latest advancements in the field.
Agency Best Practices
As a member of the PM Society's Industry-Agency Relationships Interest Group, she is actively involved in promoting effective client-agency collaboration.

Media Appearances

Imogen has no verified media appearances

Work History

7-2025
Group Account Director at Emotive
9-2023 - 7-2025
Senior Account Director at Emotive
10-2021 - 9-2023
Account Director at Emotive
8-2021
Industry-Agency Relationships Interest Group Member at PM Society
8-2017 - 9-2017
Intern at FitnessGenes

Education

2014 - 2017
Bachelor’s Degree from University of Oxford
2006 - 2013
Education details unavailable from Reigate Grammar School

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : Mid-senior Designation : Group Account Director at Emotive
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Insights For Selling To Imogen

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Imogen is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Imogen

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Imogen move?

  • They like to analyze well and then make their decisions.
  • Can Imogen take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Imogen

Personality Compatibility


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