Director, DTC E-Commerce & Digital Marketing at Plaid Enterprises
📍 Atlanta Metropolitan Area, United States
As the Director of DTC E-Commerce & Digital Marketing at Plaid Enterprises, Imran leads digital strategy and growth. With senior-level experience at Newell Brands and an executive education in Design Thinking from MIT, he specializes in transforming owned channels into profitable engines and scaling online performance using data-driven approaches.
Colleagues consistently describe him as a dedicated, dependable, and detail-oriented professional who goes the extra mile to find the right solution for any problem.
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Experience
21 Years
Current Role
Director, DTC E-Commerce & Digital Marketing
Job Level
Mid-senior
Location
Atlanta Metropolitan Area, United States
Personality Overview
How Imran shows up
Demanding
Generally Skeptic
Quality Focused
They respond well to strong and respectful communication. They like to move fast and expect the same from others. More than the product, they care about the impact of the product.
Priorities
Topics Imran cares about
DTC Growth
His current role and past experience at Newell Brands focuses on turning owned channels into profitable, sustainable direct-to-consumer growth engines.
Digital Strategy
He leads the strategic vision for the digital presence of Plaid Enterprises' iconic brands and has extensive experience with CRM technology implementations.
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Career
Work history
1-2026
Director, DTC E-Commerce & Digital Marketing
Plaid Enterprises
3-2021 - 1-2026
Senior Manager ECommerce
Newell Brands
8-2018 - 4-2021
Senior Global Product Manager
Kimberly-Clark Professional
2015 - 8-2018
Senior Manager Ecommerce
Newell Brands
7-2013 - 2015
Product Manager, CRM
Newell Brands
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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