Imran Khan

Judge
DISC Type : Dc

Director, DTC E-Commerce & Digital Marketing at Plaid Enterprises

Atlanta Metropolitan Area, United States

Overview

As the Director of DTC E-Commerce & Digital Marketing at Plaid Enterprises, Imran leads digital strategy and growth. With senior-level experience at Newell Brands and an executive education in Design Thinking from MIT, he specializes in transforming owned channels into profitable engines and scaling online performance using data-driven approaches.

Colleagues consistently describe him as a dedicated, dependable, and detail-oriented professional who goes the extra mile to find the right solution for any problem.

Personality Overview

Demanding

Generally Skeptic

Quality Focused

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

DTC Growth
His current role and past experience at Newell Brands focuses on turning owned channels into profitable, sustainable direct-to-consumer growth engines.
Digital Strategy
He leads the strategic vision for the digital presence of Plaid Enterprises' iconic brands and has extensive experience with CRM technology implementations.
E-commerce Operations
His background includes leading site operations, analytics, and merchandising, as well as executing major go-to-market campaigns for major consumer brands.

Media Appearances

Imran has no verified media appearances

Work History

1-2026
Director, DTC E-Commerce & Digital Marketing at Plaid Enterprises
3-2021 - 1-2026
Senior Manager ECommerce at Newell Brands
8-2018 - 4-2021
Senior Global Product Manager at Kimberly-Clark Professional
2015 - 8-2018
Senior Manager Ecommerce at Newell Brands
7-2013 - 2015
Product Manager, CRM at Newell Brands

Education

2020 - 2021
Executive Education - Design Thinking from Massachusetts Institute of Technology
Computer Engineering from Stony Brook University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director, DTC E-Commerce & Digital Marketing at Plaid Enterprises
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Insights For Selling To Imran

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Imran is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Imran

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Imran move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Imran take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Imran

Personality Compatibility


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