Ines Calavia Peinador

Sharpshooter
DISC Type : DC

Iberia Cross Business Units Marketing Manager at OpenText

Greater Madrid Metropolitan Area, Spain

Overview

Ines Calavia Peinador is a marketing manager at OpenText for the Iberia region, specializing in field marketing, event strategy, and B2B technology. With a degree from Universidad CEU San Pablo, she focuses on connecting global vision with local execution. Colleagues describe her as tenacious, resourceful, and enthusiastic.

She recently took up running as a personal challenge to cultivate consistency, patience, and commitment, completing several 5K charity races. This endeavor reflects her personal philosophy of always striving for growth, both in her personal life and in her marketing career.

Unique fact: She won a "Best Marketing Shopper Display" award for an energy-efficient, sustainable solution she helped develop and promote.

Personality Overview

Fast But Analytical

Thorough Evaluator

Rigorous & Demanding

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

B2B Tech Marketing
Her career is centered on creating marketing experiences for B2B technology companies, including her current role at OpenText and previous position at Micro Focus.
Cybersecurity & AI
She actively promotes OpenText's events focused on key industry topics like cybersecurity, AI governance, and building digital trust in the current tech landscape.
Event Strategy
A core part of her role involves designing and executing marketing events, from large summits to exclusive executive sessions, to connect brands with audiences.

Media Appearances

Ines has no verified media appearances

Work History

6-2023
Iberia Cross Business Units Marketing Manager at OpenText
1-2022 - 3-2023
Iberia Marketing Manager at Micro Focus
11-2020 - 1-2022
Coordinador de Marketing y Comunicación Retail y Corporativo at Grupo Araven OM - Retail
11-2019 - 12-2020
Responsable de marketing at Grupo Araven OM - Retail
6-2018 - 11-2019
Técnico de marketing at Grupo Araven OM - Retail

Education

2009 - 2014
Grado bilingüe en Publicidad y Relaciones Públicas from Universidad CEU San Pablo
2017 - 2018
Máster from Universidad Internacional de La Rioja

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Madrid Metropolitan Area, Spain Job Level : Middle Designation : Iberia Cross Business Units Marketing Manager at OpenText
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Insights For Selling To Ines

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ines is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ines

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ines move?

  • If convinced, they can reach decisions quite fast.
  • Can Ines take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ines

Personality Compatibility


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