Ines Calavia Peinador in

Ines Calavia Peinador

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Iberia Cross Business Units Marketing Manager at OpenText
📍 Greater Madrid Metropolitan Area, Spain

Ines Calavia Peinador is a marketing manager at OpenText for the Iberia region, specializing in field marketing, event strategy, and B2B technology. With a degree from Universidad CEU San Pablo, she focuses on connecting global vision with local execution. Colleagues describe her as tenacious, resourceful, and enthusiastic.

She recently took up running as a personal challenge to cultivate consistency, patience, and commitment, completing several 5K charity races. This endeavor reflects her personal philosophy of always striving for growth, both in her personal life and in her marketing career.

Unique fact: She won a "Best Marketing Shopper Display" award for an energy-efficient, sustainable solution she helped develop and promote.

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Experience
10 Years
Current Role
Iberia Cross Business Units Marketing Manager
Job Level
Middle
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ines cares about

B2B Tech Marketing
Her career is centered on creating marketing experiences for B2B technology companies, including her current role at OpenText and previous position at Micro Focus.
Cybersecurity & AI
She actively promotes OpenText's events focused on key industry topics like cybersecurity, AI governance, and building digital trust in the current tech landscape.
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Career

Work history

6-2023
Iberia Cross Business Units Marketing Manager
OpenText
1-2022 - 3-2023
Iberia Marketing Manager
Micro Focus
11-2020 - 1-2022
Coordinador de Marketing y Comunicación Retail y Corporativo
Grupo Araven OM - Retail
11-2019 - 12-2020
Responsable de marketing
Grupo Araven OM - Retail
6-2018 - 11-2019
Técnico de marketing
Grupo Araven OM - Retail
In the press

Media appearances

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Education
2009 - 2014
Grado bilingüe en Publicidad y Relaciones Públicas
Universidad CEU San Pablo
2017 - 2018
Máster
Universidad Internacional de La Rioja
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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