Michael Cybala

Examiner
DISC Type : cs

Senior Vice President Content Services at OpenText

Greater Kempten Area, Germany

Overview

As Senior Vice President of Content Services at OpenText, Michael Cybala leads a global business unit of over 1, 400 professionals. He focuses on developing AI-driven, intelligent content solutions and scalable cloud architectures, particularly for integrations with SAP, Salesforce, and Microsoft platforms.

His leadership has been central to a highly successful partnership with SAP, resulting in his teams winning the prestigious SAP Pinnacle Award 17 times. He holds a Diploma in Industrial Business Administration and completed an executive program at IMD.

Michael was part of the founding management team for PowerWork AG, a startup in the Business Process Management (BPM) space where he served as Chief Sales & Marketing Officer.

Personality Overview

Tough To Convince

Process Oriented

Unexpressive

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

AI in Content Services
He leads a global product organization focused on building AI-driven, intelligent content solutions and frequently speaks on OpenText's AI strategy and product roadmaps.
Enterprise Cloud Transformation
His responsibilities include designing scalable public cloud architectures and driving the adoption of SaaS content management platforms like OpenText Core Content for SAP S/4HANA.
Strategic SAP Partnership
He has overseen a long-standing and successful partnership with SAP, highlighted by his teams winning the SAP Pinnacle Award 17 times for their achievements.

Media Appearances

Michael has no verified media appearances

Work History

6-2025
Senior Vice President Content Services at OpenText
7-2018 - 6-2025
Vice President Content Services Product Unit at OpenText
2-2014 - 6-2025
Vice President Product Management - Enterprise Business Unit at OpenText
1-2003 - 12-2003
Business Development Manager BPM at IXOS Software AG
10-1997 - 12-2002
Chief Sales & Marketing Officer at PowerWork AG

Education

2012 - 2012
Orchestrating Winning Performance (OWP) 2012 from IMD
2003 - 2004
Diploma from Industrial Business Administration

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Kempten Area, Germany Job Level : Leadership Designation : Senior Vice President Content Services at OpenText
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Michael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Michael take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Michael

Personality Compatibility


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