Inge Hoek - van de Sanden

Critic
DISC Type : C

Manager Strategy & Projects at Denkavit

Soest, Utrecht, Netherlands

Overview

Inge Hoek - van de Sanden is the Manager of Strategy & Projects at Denkavi, where she oversees the annual strategy process and manages the global project portfolio. Her background is in New Product Development, with extensive experience from her time at Keune Haircosmetics. She is also an OKR Certified Leader.

Her interests include following developments at major food companies like Arla Foods and global organizations such as the World Economic Forum, reflecting a keen awareness of broader industry and economic trends.

Due to a maternity leave, she is also serving as the interim Marketing Manager from November 2025 to February 2026.

Personality Overview

Objective Thinker

Precise

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Strategic Project Management
Her current role focuses on managing Denkavi's global strategic project portfolio and implementing project management methodologies.
New Product Innovation
She has a strong background in leading New Product Development (NPD) projects from her previous roles at Keune Haircosmetics.
Corporate Strategy
Responsible for the annual process of strategy updates and execution at Denkavi, supported by her OKR Leader certification.

Media Appearances

Inge has no verified media appearances

Work History

1-2026
Manager Strategy & Projects at Denkavit
5-2023 - 12-2025
Portfolio- & Projectmanager at Denkavit
10-2021 - 2-2023
Team Lead Project Management NPD (New Product Development) at Keune Haircosmetics
3-2018 - 9-2021
Senior Project Manager NPD at Keune Haircosmetics
9-2016 - 2-2018
Project Manager NPD at Keune Haircosmetics

Education

9-2022 - 10-2022
Project Management Masterclass from Holland Innovative Academy
2011 - 2011
Open Onderhandelen from FPnP

More Information

Social Presence :

Prographics :

Exp : 27 Location : Soest, Utrecht, Netherlands Job Level : Middle Designation : Manager Strategy & Projects at Denkavit
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Insights For Selling To Inge

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Inge is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Inge

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Inge move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Inge take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Inge

Personality Compatibility


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