Insha Manzoor Khan

Activist
DISC Type : Cd

Group Product Manager - Domestic & International Marketing, Digital Marketing and Corporate PR at Alniche Lifesciences

New Delhi, Delhi, India

Overview

Insha Manzoor Khan is a Group Product Manager at Alniche Lifesciences, driving domestic and international marketing strategy. An MBA graduate from BITS Pilani, she specializes in boosting brand visibility, impact, and ROI by building human-centric connections. Her expertise includes brand building, digital strategy, and corporate public relations.

She believes marketing is about creating connections through stories and experiences rather than just selling products. Insha is passionate about building genuine engagement and analyzing how creative strategies, both digital and physical, can create lasting brand impressions. She frequently shares her marketing insights and observations online.

Unique Fact: Insha was selected by Google as one of 400 high-potential women in India for its intensive Digipivot digital marketing upskilling program.

Personality Overview

Logical And Quick

Observative

Meticulous

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Storytelling
Firmly believes that stories and creativity are more effective sales tools than product features, focusing on making brands sound more human to build meaningful connections.
Human-Centric Marketing
Emphasizes that trust, emotion, and strategy are the core components of modern marketing, valuing genuine engagement and comments over simple vanity metrics like likes.
AI in Advertising
Holds certifications in AI-Powered Performance and Shopping ads, demonstrating an active interest in leveraging artificial intelligence for marketing campaigns.

Media Appearances

Insha has no verified media appearances

Work History

11-2022
Group Product Manager - Domestic & International Marketing, Digital Marketing and Corporate PR at Alniche Lifesciences
11-2021 - 10-2022
Senior Manager Critical Care, Dermatology & Cosmetology, Int Mkt, Digital Mkt and Corporate PR at Alniche Lifesciences
11-2019 - 10-2021
Manager Dermatology & Cosmetology, Int Mkt, Digital Mkt and Corporate PR at Alniche Lifesciences
8-2024 - 9-2025
Digipivot Cohort at Google
6-2017 - 8-2017
Summer Internship at CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM)

Education

2021 - 2023
Master of Business Administration - MBA from Birla Institute of Technology and Science, Pilani
8-2024 - 12-2024
Digital Marketing from Indian School of Business

More Information

Social Presence :

Prographics :

Exp : 5 Location : New Delhi, Delhi, India Job Level : Middle Designation : Group Product Manager - Domestic & International Marketing, Digital Marketing and Corporate PR at Alniche Lifesciences
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Insights For Selling To Insha

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Insha is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Insha

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Insha move?

  • Their decision making speed is somewhere in the middle.
  • Can Insha take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Insha

Personality Compatibility


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