Ion Baker

Evaluator
DISC Type : dsc

Marketing Director at Asbury Automotive Group

Atlanta, Georgia, United States

Overview

Ion has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Ion has no verified topics they care about

Media Appearances

Ion has no verified media appearances

Work History

1-2026
Marketing Director at Asbury Automotive Group
3-2024 - 1-2026
Sr. Marketing Manager at Asbury Automotive Group
5-2023 - 2-2024
Partner & Advisory Board Member at SCILICET™
5-2023 - 11-2023
Chief Revenue Officer at DealerX
1-2020 - 5-2023
Partner, Vice President of Strategy & Business Development at SCILICET™

Education

Ion has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Marketing Director at Asbury Automotive Group
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Insights For Selling To Ion

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ion is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ion

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ion move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ion take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ion

Personality Compatibility


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