Ira Chan

Questioner
DISC Type : c

Ecommerce Manager at Charlotte Tilbury Beauty

Greater London, England, United Kingdom

Overview

Ira Chan is an experienced Ecommerce Manager at Charlotte Tilbury Beauty, specializing in luxury goods. With a background at Liberty and YOOX NET-A-PORTER GROUP, she is skilled in e-commerce optimization, visual merchandising, and web analytics. She holds a Bachelors Degree from the University of York.

Beyond her primary roles, Iras career in high-end retail suggests a strong personal passion for the fashion and luxury industry. This interest is further evidenced by her completion of a short course at the University of the Arts London, indicating an appreciation for design and aesthetics.

She has built a dedicated career in the luxury e-commerce sector, progressing through key roles at major fashion and beauty brands.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Luxury E-commerce
Her entire career, from YOOX NET-A-PORTER to Charlotte Tilbury Beauty, is focused on driving online sales for high-end beauty and luxury brands.
Digital Merchandising
Visual merchandising is a core skill listed in multiple roles, emphasizing her focus on creating visually strong websites to maximize sales.
Data-Driven Retail
Possesses strong analytical skills, using tools like Google Analytics to report on performance, forecast sales, and identify key business opportunities.

Media Appearances

Ira has no verified media appearances

Work History

7-2023
Ecommerce Manager at Charlotte Tilbury Beauty
12-2021 - 3-2023
Digital Trading Manager at Liberty.
7-2019 - 11-2021
Product Merchandiser at YOOX NET-A-PORTER GROUP
7-2017 - 7-2019
Assistant Product Merchandiser at YOOX NET-A-PORTER GROUP
10-2016 - 7-2017
Online Trading Assistant at Style.com

Education

2011 - 2014
Bachelor's Degree from University of York
2014 - 2014
Short course from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater London, England, United Kingdom Job Level : Middle Designation : Ecommerce Manager at Charlotte Tilbury Beauty
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Insights For Selling To Ira

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ira is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ira

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ira move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ira take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ira

Personality Compatibility


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