Ira Patnaik

Questioner
DISC Type : c

VP of Product at Ro

New York, New York, United States

Overview

Ira has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ira has no verified topics they care about

Media Appearances

Ira has no verified media appearances

Work History

9-2022
VP of Product at Ro
3-2021 - 8-2022
Senior Director of Product at Ro
10-2019 - 2-2021
Director of Product at Ro
10-2015 - 10-2019
Product Lead at Airbnb
7-2012 - 10-2015
Senior Product Manager, China at Tripadvisor

Education

B.A. from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Senior Designation : VP of Product at Ro
URL has been copied!

Insights For Selling To Ira

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ira is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ira

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ira move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ira take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ira

Personality Compatibility


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