Irena Petrovic

Inquirer
DISC Type : cd

Managing Director at IP Property Buyers

Double Bay, New South Wales, Australia

Overview

Irena Petrovic is the Managing Director of IP Property Buyers, a luxury real estate agency. With a Class 1 Real Estate License and a background in psychology, she specializes in strategic property investments. Colleagues describe her as a high-energy, driven, and thoughtful leader who is deeply focused on customer-centric outcomes.

Outside of real estate, Irena is a passionate wellness advocate, having founded Bondi Beach Bums, a company focused on resilience training through Mat Pilates. A former world-class bodybuilder, she channels her discipline and vitality into her personal and professional life. She recently welcomed her first child in September 2025.

Unique fact: Irena won third place in the World Federal Fitness Competitions for bodybuilding in Germany in 2001.

Personality Overview

Hard To Convince

Upfront

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Luxury Real Estate
Leads a buyers agency focused on high-end properties, developing strategic investment plans, and maximizing ROI for high-net-worth clients in Australia.
Wellness & Resilience
As the founder of Bondi Beach Bums, she infuses wellness and vitality into her work, offering resilience training and practicing as a Mat Pilates instructor.
Property Investment
Actively promotes investment opportunities, from coastal land in Western Australia to new homes in NSW, focusing on annual growth and return on investment for clients.

Media Appearances

Irena has no verified media appearances

Work History

11-2022
Managing Director at IP Property Buyers
4-2014
Founder at Bondi Beach Bums
6-2018
Change Pro Leader at Successfactory
2-2025 - 5-2025
Administration to Property Managers and Sales Teams at Wentworth Partners
1-2022 - 11-2022
Sales Associate at Little Real Estate

Education

1-2021 - 12-2021
Class 1 Real Estate License from Leverage group
2003 - 2005
M.S from Springfield College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Double Bay, New South Wales, Australia Job Level : Mid-senior Designation : Managing Director at IP Property Buyers
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Insights For Selling To Irena

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irena is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Irena

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Irena move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Irena take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Irena

Personality Compatibility


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